Through a stakeholder-centric process, Impaktly combined service design, strategy, and farming expertise to co-create a shared vision for regenerative grain production. Farmers were at the centre of the work: their realities, challenges, and barriers to adoption shaped the principles and the collaboration model. 

The process began by aligning the program vision with Fazer’s sustainability goals and setting the right ambition level to ensure industry leadership. Together with a farming expert, the team defined six principles that follow the farm’s annual cycle, making them intuitive and practical to adopt and effective in driving both environmental and commercial outcomes. 

Two parallel program streams then advanced the work: one focusing on the partnership model and the other on developing the commercial concept. The partnership model was developed to motivate farmers to join and stay engaged while ensuring that the programme makes commercial sense for Fazer. To deliver the commercial value, commercial concept was developed by validating consumer-facing value propositions.