Designing the Next 100 Years
Forward-looking brands have already shown what is possible: engaging people in critical sustainability issues not just through information, but through products and experiences that shift behaviour. The next frontier for design is to do this at scale, guiding businesses towards sustainable growth.
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Design Leaders Handbook
Why This Handbook Matters?
At Impaktly, we believe design thinking is integral part of the solution as companies search for new, responsible ways of creating value. Design thinking helps translate complex issues and goals into concrete action, break down silos between organizational units, strengthen psychological safety and innovation culture, and demonstrate through example that change is possible. Design thinking alone will not solve the systemic challenge, but it provides both the tools and the pathways for building a sustainable growth culture.
Grounded in case examples
Spanning chemicals, food, retail, household goods, tools, and gaming, the six case studies in this handbook show how companies apply design thinking to tackle sustainability, each in ways shaped by their industry's unique challenges and opportunities.
Authors
Tuomas Manninen
Tuomas Manninen is Finnair's Vice President of Brand and Customer Experience Design. He is responsible for developing the omnichannel customer experience across the entire travel journey. Prior to Finnair, Tuomas held leadership roles in customer experience and design at companies such as Veho, OP Financial Group, and Nokia.
Emma-Sofie Kukkonen
Emma-Sofie Kukkonen is the Head of Design Practice at Impaktly, where she leads the integration of sustainable design and innovation into client strategies. She brings over a decade of experience in creating impactful products, services, and systems that balance business ambition with human and planetary needs.